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| AdWords | AdWords is the name of Google's sponsored results which usually display on the right column of the search results page. It is Google's CPC (Cost Per Click) text-based advertising. The system analyzes clickthrough rate in addition to advertiser's bids to determine the ads position within the paid search results. This weighting factor is set by Google to feature those paid search results that are more popular and likely to be more relevant and helpful. The quality of the landing page and applying a quality score to the landing pages are gradually taken it consideration by Google. |
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