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| Cache | | Cache copies the web pages stored locally on an Internet ... |
| Call To Action | | The call to action are words which is a copy ... |
| Cgi-bin | | It is a sure tip-off to the spider which indicates ... |
| Click Fraud | | This is the act of clicking on a pay-per-click ad ... |
| Click-down Ad or Click-within Ad | | This ad allows the user to stay on the same ... |
| Clickthrough | | This is an action of clicking an ad element and ... |
| Clickthrough rate | | This refers to the rate at which the visitors click ... |
| Cloaking | | Cloaking is a technique that serves different page to the ... |
| Cold Fusion | | Cold Fusion is a web scripting language with limited capabilities. ... |
| Content Integration | | Content Integration is known as web advertorial or sponsored content. ... |
| Conversion | | It is the act of converting a web site visitor ... |
| Conversion rate | | The rate at which visitors get converted to customers or ... |
| Cookie | | Cookie is the information found by a web server on ... |
| Cost Per Action (CPA) | | It is the cost incurred or price paid for a ... |
| Cost Per Click (CPC) | | The cost earned or price paid for a clickthrough to ... |
| Cost Per Lead (CPL) | | It is the Pricing generated based on the number of ... |
| Cost Per Order (CPO) | | Cost Per Order or Cost-Per-Transaction pricing is stepped on the ... |
| Cost Per Sale (CPS) | | Cost Per Sale, cost-per-acquisition or pay-per-sale pricing is footed on ... |
| Cost Per Thousand (CPM) | | Cost Per Thousand is the cost incurred or price paid ... |
| Counter | | Counter is a simple program which keeps follows the total ... |
| Crawler | | A web crawler is one type of bot, or software ... |
| CSS | | Design of the website is controlled by Cascading Style Sheet ... |
| CTA | | CTA it is the abbreviation for Content Targeted Advertising referring ... |
| CTR - Click Through Rate | | The number of clicks received from the number of ad ... |
| Custom error page | | Creating a custom 404 error page not only helps keep ... |
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