SEO Terminology - Search Engine Optimization Definitions
It is Friday September 03, 2010, 02:47 AM time zone: EDT
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New Definitions |
| Cloaking |
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Cloaking is a technique that serves different page to the search engine spiders than to the human visitors. It is basically a "bait and switch" tactic, where the web server feeds the visiting spider’s rich with keyword content, thus fooling the search engine by placing that page higher in the search results and sometimes irrelevant results. Thus cloaking is abused by spammers for keyword stuffing.
It is in other words a violation of the Terms Of Service and the search engines that practice this will be penalized or announced as banned sites.
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