Custom error page - Search Engine Optimization Definitions - SEO Terms - SEO Glossary

SEO Terminology - Search Engine Optimization Definitions

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Custom error page		Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process. When a 404 File Not Found error occurs you can customize the content and the look-and-feel of the default page that is displayed on your web server. A good 404 error page has a friendly message explains that the requested page doesn't exist at the location. A site map encourages user to continue exploring the site. A search box which helps the user to conduct a search, and a look-and-feel helps to match the rest of the site, including navigation. Inevitably pages on your site will get moved and removed over time. When a search engine spider returns to your site to reindex those now non-existent pages, they will have a set of links to explore in the form of the site map on the custom 404 page. You can test for whether a site has a custom 404 error page by trying to access a web page with a nonsense filename after the domain name in the web site address.