Google - Search Engine Optimization Definitions - SEO Terms


Google		Google is the world's No1 search engine when compared with the other search engines. Google is successful because of the use of its PageRank, a unique algorithmic ranking system. It assigns a score to a web page based on the number of links to that page. Google Adwords are text-based contextual ads relevant to keyword searches. Web search, Google Product Search, Google Maps, Gmail, Image Search, Google Checkout, Google News, Google Groups, AdWords, Google Video, and Google Earth are the current applications. Google holds a market share of 50.8% ahead of Yahoo which has only 23.6% and Live Search with 8.4% according to Dec 2006. In 2006 the company earned $10.492 billion in total advertising revenues which is about 90 times the revenue from rest of the Google ventures. Google was founded in 1998 by Larry Page and Sergey Brin, the students of Stanford University. Google’s worth was $1.67 and it is raised to the worth of $23 billion in August 2004. Google is based in Mountain View, California. The company now employs 13,748 people and has a relaxed corporate atmosphere illustrated in the philosophy ("Don't be evil") of the company. It has acquired several start-up companies and has developed to be a master.

Google - Search Engine Optimization Definitions - SEO Terms - SEO Glossary