Phrase Match - Search Engine Optimization Definitions - SEO Terms - SEO Glossary

SEO Terminology - Search Engine Optimization Definitions

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Search beginning of word full word and in description

New Definitions

Phrase Match		Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words. For example if the terms "running shoes" are associated with an ad and the user searches upon the term "blue running shoes", the ad will be displayed. However, the ad will not be displayed if the search query is "shoes for running".