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| Scraper sites | | Designed to 'scrape' search-engine results pages or other sources of ... |
| Search engine | | a web site that offers its visitors the ability to ... |
| Search engine marketing (SEM). | | strategies and tactics undertaken to increase the amount and quality ... |
| Search engine optimization (SEO) | | strategies and tactics undertaken to influence the rankings of web ... |
| Search Engine Results Page (SERP) | | a page of search results delivered by a search engine. ... |
| Search term | | a keyword, or phrase used to conduct a search engine ... |
| Search term popularity | | see "keyword popularity" ... |
| Select list | | see "pull-down list" ... |
| SEM | | Acronym for Search Engine Marketing ... |
| SEO | | acronym for "search engine optimization" and/or "search engine optimizer." ... |
| SERP | | An acronym for Search Engine Results Page. ... |
| SERPs | | plural for SERP (search engine results pages) ... |
| Session | | see "user session" ... |
| Seth Godin | | Seth Godin is an author and blogger of several bestselling ... |
| Share of Voice | | Refers to the relative portion of exposure of an advertiser ... |
| Shoskeles | | An animated ad that moves across the browser, usually with ... |
| Skyscraper | | A tall, thin ad unit that runs down the side ... |
| Sniffer script | | a small program or script that detects which web browser ... |
| Spam | | Manipulation techniques that violate search engines. ... |
| Spamdexing | | see "spamming" ... |
| Spamglish | | keyword-rich gibberish used as search engine fodder instead of thoughtfully ... |
| Spamming | | as in "spamming the search engines". Spamming is most commonly ... |
| Spider | | Also known as a bot, robot, ... |
| Spider trap | | An infinite loop that a spider may get caught in ... |
| Splash page | | A home page that is, for the most part, devoid ... |
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